Dutch Railway new gifting strategy

The National Railway has asked M7 to help redefine and implement a new gifting strategy.
There will be a focus on re-developing a giftcard that includes leisure and lifestyle content combined with a railway ticket.
Screen Shot 2016-12-21 at 10.52.09

Olivier Chevalier, Mercury7: This giftcard will be absolutely unique when it comes to content, design and packaging!
We feel that this will give the card the right edge to become successful in the Dutch retail and B2B channels.

More updates on this project in Q1 2017.

TableTonight coming soon!

Top restaurants give TableTonight last-minute availability on their un filled tables.
Customers can book these tables easily and securely through the TableTonight App, with a 25% savings off their total bill.

  • Booking engine (24hrs in advance)
  • Mobile App + desktop
  • Pay-as-you-go + subscription
  • Always 25% off the total bill
  • UK currently live!
  • NL, BE, coming soon….more countries will follow

Screen Shot 2016-11-01 at 21.48.54

SMILE CARDS = Save and Donate!

SMILE CARDS uses the SAVE and DONATE principle, which means that we donate 50% of the card sales to a charity to your liking. Besides that we also donate a large portion of the additional savings that we get from our partners.
This makes SMILE CARDS not only a great incentive but also an exciting tool to generate funds for charity!



SMILE CARDS made a donation of €15.000,- to KWF cancer institute